Monday, July 12, 2010
Monday, June 28, 2010
Scott Ginsberg calls it the "Front Porch." I call it the Front Door.
The principle is the same, you need to be inviting people (i.e. customers or customers-to-be) in.
Retail businesses will sometimes put out a sandwich board to announce their existence; most do not. In a crowded marketplace, that is a recipe for failure.
You need to draw them in, to tempt their curiosity with something akin to the "free prize inside."
Or you at least need to be welcoming, with an open door or signage of some kind. So many businesses I pass have tinted windows. Good for keeping cool, bad for business.
You may not have a choice of tinting your windows, but you do have a choice on what you put OUTSIDE your business to bring people INSIDE your business.
Find out more at thewallisgroup.com
The principle is the same, you need to be inviting people (i.e. customers or customers-to-be) in.
Retail businesses will sometimes put out a sandwich board to announce their existence; most do not. In a crowded marketplace, that is a recipe for failure.
You need to draw them in, to tempt their curiosity with something akin to the "free prize inside."
Or you at least need to be welcoming, with an open door or signage of some kind. So many businesses I pass have tinted windows. Good for keeping cool, bad for business.
You may not have a choice of tinting your windows, but you do have a choice on what you put OUTSIDE your business to bring people INSIDE your business.
Find out more at thewallisgroup.com
Friday, June 18, 2010
“Knowing is not enough; we must apply. Willing is not enough; we must do.”
-- Johann Wolfgang von Goethe
What do you know, that you are not doing?
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Robert B. Wallis is a speaker, author, and consultant who helps business owners increase their profitability by improving their visibility. Contact him at The Wallis Group
Wednesday, April 14, 2010
Should You Choose...
"Should you choose to go, do, and be, at the end of your life, shocked and dismayed, you'll likely exclaim that because of all the uncanny events, wild timing, weird coincidences, and sheer chance encounters, all of your life's good fortune must have been your destiny.
Or, should you choose to wait, wish, and hope, at the end of your life, shocked and dismayed, you'll likely exclaim that because of all the uncanny events, wild timing, weird coincidences, and sheer chance encounters, all of your life's bad luck must have been your destiny."
-- Mike Dooley, www.tut.com
Or, should you choose to wait, wish, and hope, at the end of your life, shocked and dismayed, you'll likely exclaim that because of all the uncanny events, wild timing, weird coincidences, and sheer chance encounters, all of your life's bad luck must have been your destiny."
-- Mike Dooley, www.tut.com
Tuesday, April 13, 2010
How to Market yourself as an Artist, Musician, Performer
Are you an artist, Musician or performer? Would you like to know how to better market yourself? Tell me your biggest questions about marketing, and I'll send you my FREE book.
No obligation, and, of course, no spam allowed!
How to Market Yourself as an Artist
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Bob Wallis is a speaker, author, and consultant who helps business owners increase their profitability by improving the customer experience. Contact him at The Wallis Group
No obligation, and, of course, no spam allowed!
How to Market Yourself as an Artist
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Bob Wallis is a speaker, author, and consultant who helps business owners increase their profitability by improving the customer experience. Contact him at The Wallis Group
Tuesday, April 6, 2010
How to Improve Your Restaurant Customer Service
The best book on the subject of Restaurant customer service is Right Here
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Bob Wallis is a speaker, author, and consultant who helps business owners increase their profitability by improving the customer experience. Contact him at The Wallis Group
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Bob Wallis is a speaker, author, and consultant who helps business owners increase their profitability by improving the customer experience. Contact him at The Wallis Group
Wednesday, March 31, 2010
Guest Post from Richard Saporito
Service Equals Performance Equals Service
by Richard Saporito
Service can be described as a “performance” of some kind involving two parties, whereby one party is the benefactor and the other party is the performing party receiving some type of monetary payment. The value of the Service depends on the personal experience of the benefactor. When I looked it up in Webster’s, there it was at #11 out of 31 definitions. The payment part was not included, but the key word mentioned was “performance.”
As I relate this to restaurants, it’s so easy to see why dining room service is excellent training for actors, since they’re performing all of the time. There might be days when their energy level is low, yet they are still expected to perform in the show on stage at night. It is not much different for dining room service staff whose livelihood depends quite a bit on how they look and act before many people on any night. The word “performance” makes a lot of sense when relating it to other Service fields such as medical, legal, financial, and armed; even in religion they have prayer services.
With increased human knowledge and modern inventions, the term “Customer Service” has evolved over time. Whenever a new technology is invented, an array of “services” develops making it accessible to the general public. Its success depends upon product “performance” and the product-related “Services performance.” Whether it is a bulb to make a room bright or a flying machine that sends people around the world faster, the need for developed services attached to new technologies does create jobs.
Even at the computer we dial up our Internet “Service” Provider to gain access to the information highway. The instantaneous delivery of sorted out information within seconds is now the norm. Proper navigation “performance” (that word again) allow us to surf the World Wide Web, streamlining information at our fingertips. ” With improved search engine technology, the return of consumer searches has become more categorically specific, proving that better performance results in better Service.
Take a look around and you will notice Service performances touch every part of our daily lives - many of which are taken for granted.
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About the author: Richard Saporito is a NYC Restaurant Insider with more than 30 years experience. He is currently the President of Topserve Restaurant Consulting, Inc. and the author of "How To Improve Dining Room Service." Discover how to improve your restaurant's dining room service and dramatically increase your profits here: How To Improve Dining Room Service and Increase Profits
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Rob Wallis works with entrepreneurs who want to become known in their community and in the world. Contact him at The Wallis Group
by Richard Saporito
Service can be described as a “performance” of some kind involving two parties, whereby one party is the benefactor and the other party is the performing party receiving some type of monetary payment. The value of the Service depends on the personal experience of the benefactor. When I looked it up in Webster’s, there it was at #11 out of 31 definitions. The payment part was not included, but the key word mentioned was “performance.”
As I relate this to restaurants, it’s so easy to see why dining room service is excellent training for actors, since they’re performing all of the time. There might be days when their energy level is low, yet they are still expected to perform in the show on stage at night. It is not much different for dining room service staff whose livelihood depends quite a bit on how they look and act before many people on any night. The word “performance” makes a lot of sense when relating it to other Service fields such as medical, legal, financial, and armed; even in religion they have prayer services.
With increased human knowledge and modern inventions, the term “Customer Service” has evolved over time. Whenever a new technology is invented, an array of “services” develops making it accessible to the general public. Its success depends upon product “performance” and the product-related “Services performance.” Whether it is a bulb to make a room bright or a flying machine that sends people around the world faster, the need for developed services attached to new technologies does create jobs.
Even at the computer we dial up our Internet “Service” Provider to gain access to the information highway. The instantaneous delivery of sorted out information within seconds is now the norm. Proper navigation “performance” (that word again) allow us to surf the World Wide Web, streamlining information at our fingertips. ” With improved search engine technology, the return of consumer searches has become more categorically specific, proving that better performance results in better Service.
Take a look around and you will notice Service performances touch every part of our daily lives - many of which are taken for granted.
*****************************************************************************
About the author: Richard Saporito is a NYC Restaurant Insider with more than 30 years experience. He is currently the President of Topserve Restaurant Consulting, Inc. and the author of "How To Improve Dining Room Service." Discover how to improve your restaurant's dining room service and dramatically increase your profits here: How To Improve Dining Room Service and Increase Profits
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Rob Wallis works with entrepreneurs who want to become known in their community and in the world. Contact him at The Wallis Group
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