"Your ad will be just one of 5,000 sneaky little messages that will try to break into the customer’s consciousness today..." http://bit.ly/pSiW63

Scott Ginsberg on What to do when you feel like you don't matter.Read:

"Remember – the reason the Native American Rain Dance always works is because they never stop dancing until it rains." -Bert LordTo your success, Robert B. WallisMarketing OutsiderThe Wallis Group

Nothing can affect your business more...

Nothing can affect your business more than a good (or bad) customer experience. Think back on places you've been that you told your friends about. Chances are that you either had something MAGICAL happen, or something HORRIBLE happen. Either way it gets talked about. What was your most memorable customer experience?

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Rob Wallis is The Marketing Outsider, a speaker, author, and consultant who helps business owners increase their profitability by improving their visibility. Contact him at The Wallis Group

Saying Goodbye to a Customer

We work so hard to get new customers, but what about the ones who have to leave?
 Larry Streeter has some interesting thoughts on the Service Untitled Blog

What do you think? Do we do enough for those who leave us?
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Rob Wallis is The Marketing Outsider, a speaker, author, and consultant who helps business owners increase their profitability by improving their visibility. Contact him at The Wallis Group

The most interesting thing about Black Friday was...

The most interesting thing about Black Friday was that it was so darn nice.

Granted, we only went to a couple of stores, but the ones we did visit the staff was courteous and helpful, everything was well-stocked (as much as it could be on  the Biggest Shopping Day of the Year), and the customers were not pushy and cranky. I'm not sure the reason, but in the past it has been very different.

According to a National Retail Federation (NRF) survey, 212 million people shopped on Friday, that's more than half the country! USA! USA! Do we know how to spend or what? Better than any stimulus package, that's for sure.

And ahead of us is Cyber Monday, which is both the biggest day for online sales and the least productive day of the year for workers. Well, as long as they can pay their credit card bills, who's complaining? 
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Rob Wallis is The Marketing Outsider, a speaker, author, and consultant who helps business owners increase their profitability by improving their visibility. Contact him at The Wallis Group

What does it mean to be different?

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Rob Wallis is The Marketing Outsider, a speaker, author, and consultant who helps business owners increase their profitability by improving their visibility. Contact him at The Wallis Group