Thursday, May 9, 2013


Everything is automated these days. The downside is there is often no one to ask how to do something. If you get a new app for your phone, as I did recently, there may or may not be instructions along with it. You can try the "help" function, but it may not be much help. That's why the personal touch is coming into fashion once again, and it's something that you may want to think about integrating into your business.

More and more people are just looking for someone they can ask a question, either about a product or service you offer that they would like to purchase, or about something they have already purchased. These days, an informed customer is often a buying customer. How can you make it easy for your customers (or potential customers) to find out more?
Robert B. Wallis is a speaker, author, and consultant who helps business owners increase their profitability by improving their visibility. Contact him at The Wallis Group