It's probably been around for a while, but The Outsider just heard about quirky women's clothing store Anthropologie's version of the loyalty card.
What makes it different? Well, the first thing that jumped out was "receipt-free returns" That's right, if you bought something (and, presumably, used the card at the time), you can return the item without the receipt. To anyone who has tried to return an item, especially clothing, this is HUGE. Take that privacy freaks!
As well as the convenience factor, you of course get the obligatory newsletters, catalogs, etc. But you also get a nifty bag to put it in, as well as a handmade-looking booklet that reinforces the brand.
While neither The Outsider nor his wife are a fan of the store, He has to give a thumbs-up to their marketing department for coming up with an extension of the loyalty card idea. --------------------------------------------------
Rob Wallis is The Marketing Outsider, a speaker, author, and consultant who helps business owners increase their profitability by improving their visibility. Contact him at The Wallis Group
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